Tilling beliefs
Is this a reference to Inception?
Harvard Business Review recently reposted an article from 2018 titled “Leaders Focus Too Much on Changing Policies, and Not Enough on Changing Minds” in which the authors write:
“Great strategy remains foundational to transformation, but successful execution also requires surfacing and continuously addressing the invisible reasons that people and cultures so often resist changing, even when the way they’re working isn’t working.”
To put it another way, you can plant as many seeds (ie, great ideas) as you want, but if the soil isn’t tilled, those seeds won’t grow properly.
People act based on what they think.
They think based on what they believe, which is based on what they see.
If you want to prepare the soil of people’s minds to accept new ideas, then work on what they see. Once they see new possibilities, they can believe in those new possibilities.
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