We frequently help clients to think about the places where their mission overlaps with market needs. A mission-market matrix represents one way to visualize that critical intersection.

Consider a conversation we had with an independent school that offers a ton of AP classes.

APs are generic, not mission-infused learning experiences. And while they they are adequate for college admissions, they don’t do a particularly good job of creating the conditions for students to practice essential skills like collaboration, problem-spotting, creative problem-solving, and more. The school’s traditional courses provide better opportunities for mission-infused learning, even if they are no more “essential” for helping student to navigate a world of complex and rapid change.

The school was also considering an entreprenership class, which would be great for essential learning experiences, but generic when it comes to the school’s mission. We agreed that social entrepreneurship made more sense, given the school’s mission to forming students who will use their talents to contribute to the common good.

Great.

Except that plotting dots on a matrix doesn’t reflect relative the size of investments in these things. So let’s take another look:

Mission Market Matrix PROPORTIONATE CIRCLES.png

This school will need to decide whether their investment in social entrepreneurship will be a beachhead from which they can evolve their traditional and their AP courses.

Everything you do should fulfill your mission and meet current or emerging needs in the market.

What kinds of learning are essential for students to thrive and lead in a world of rapid change?

What do you do make sure that each experience is infused with your mission?

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Mission-Market Gut Check

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