What if... crossing the chasm?

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What if you knew how to cross the chasm from experimental innovations that resonate with your Innovators and Early Adopters to fine-tuned innovations that appeal to your Early Majority?

Do you have a strategy to make that happen?

Because without one, that innovation is likely to tumble into the chasm…

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Each Wednesday we share a “what if” scenario. Consider it a provocation rather than a suggestion.

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